Tier III Apparel Co. was founded with one mission: bring the military and first responder community together through almost family-friendly humor.

No unit is safe — every branch, every squad, every salty vet will get their own design in time. We live the lifestyle: the early mornings, the late nights, the unfiltered jokes, and the quiet loyalty that bonds us for life.

But let’s be real — there’s a time and place for skulls, flags, and full-send designs. That’s why we built something different.

Our gear blends tactical grit with everyday comfort, so you can wear it to the range, the BBQ, or your niece’s birthday without getting side-eyed by Aunt Karen. Think of it as military humor you can mostly explain to your in-laws.

From field-tested jokes to low-key badass designs, Tier III celebrates service, sacrifice, and sarcasm — without crossing the line. (Picture if Bambi got drafted.)

Veteran-founded and based in Buffalo, NY, Tier III isn’t just an apparel brand — it’s a rally point.